The Institute of Pharmacy at Nirma University hosted an alumni lecture for BPharm students on the topic “Scope of Sales and Marketing in the Pharmaceutical Industry.” The lecture was delivered by Mr. Yash Prajapati, an alumnus of the 2012 BPharm program, who currently serves as the Practice Development Manager at Align Technology – Gujarat (Medical Device).
During the lecture, Mr. Prajapati elaborated on the expansive scope of sales and marketing within the pharmaceutical industry. He emphasized the crucial role that sales and marketing play in navigating regulatory complexities and driving business growth. Furthermore, he discussed the importance of personalized approaches, the utilization of digital innovations, and the implementation of omnichannel strategies to effectively engage diverse stakeholders.
Moreover, the lecture underscored the necessity of upholding ethical standards and transparency to cultivate trust among healthcare professionals and patients alike.
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